Woony's background

Woony is the brainchild of Jonas Jonsson, Chief Technology Officer at OptiMobile AB in Stockholm Sweden. For some time, Jonas had envisioned a way that VoIP technology could be used to enhance the customer service experience for web shoppers and other internet users. He wanted to create a solution that leads to quicker resolution for consumers, but does not put additional demand on the support teams.

The technology base for Woony is OptiMobile’s VoIP platform, spruced up with the innovative webPBX that allows calls to be routed and prioritized based on clickstream data.

With Woony, voice calls and chat conversations are merged and provide agents with the same type of browse information. Chat or call – your choice!


OptiMobile is a software developer and solution provider focusing on VoIP-based communications built on a proprietary platform. We provide individual solutions for mobile operators based on a SaaS business model to assist in the transition to 4G/5G networks and interoperability with WiFi networks.

We offer the enterprise market cloud-based solutions to improve internal and external communications. OptiMobile also offers a communications solution for the eCommerce market that provides a closer interaction between merchants and customers.

The head office is located in Stockholm, Sweden and the company is publically listed on Spotlight Stock Market (OPT).

Our partners

We partner with LA+B for customers that  want help to incorporate the Woony approach to customer service in their marketing and communication.

Our Swedish pilot customer with global customers and outsourced customer service organization has brought immensely valuable feedback during our early stage introduction.

We use Swedish-based GleSYS for our Cloud-needs, assuring a reliable, high-end service and full compliance with GDPR and CCPA regulations.

Our trusted consultancy partner that can cater to our customers’ integration needs of a more complex nature.

With Svipe ID, Woony customers in 140 countries will be able to perform a verified identification based on digital information already present in the chip of most Passports, National IDs, and Residence cards.

Intellibright is our digital marketing partner for the US, based in Austin, TX.